Ethical Lens Essay Example for Free

Ethical Lens EssayDuring the Ethical Lens Inventory exercise that I did, I learned that I do not re solelyy suck in a personal preferred ethical lens. I see the gifts and the weaknesses of each lens and I am subject to move fluidly among them to adapt the right tools to each situation to assure the best outcome. I am able to use my reasoning skills to determine my duties, as easily as the universal rules and the systems that will assure fairness and justice for everyone. I also listen to my intuition to determine the greatest good for each individual, as well as the virtues that will best serve the community.I have either a advanced ability to use the right tools in a given situation or a paralyzed belief that everyone has a valid point. Although each of us has preferred lens, some who be ethic entirelyy mature and able to use the tools of all the lenses, adapting them as appropriate in a given situation, test in the center of the power system. Others who test in the cente r of the grid rattling have underdeveloped ethical skills. Those without skills tend to be paralyzed by their ability to see all sides and are too desperate to enthrall everyone.I personally think I do more of the being desperate to please everyone than the not being able to see all sides of the situation. I was able to get this information from the exercise I did at http//www. ethicsgame. com/Exec/Eli/EthicalLensResults. aspx? R=1 My Core Values are Autonomy, Equality, Rationality and Sensibility. I value self-direction and equality equally and I value rationality and sensibility equally. My Classic Values are Temperance, Prudence, Justice and Fortitude. I am able to manifest all four classic virtues depending on what the circumstances require.My Key Phrase is I make ethical choices for myself and others. I am able to see myself and others clearly, therefore I do not make assumptions about why people act the way they do or how things should be done. My Definition of Ethical Beh avior is Doing the redress Thing. I tend to hold this high standard for myself but I do not judge others who fall short, so long as their intentions were honorable. My Tools for Analyzing Problems are Reason, Experience, Authority and Tradition. I am comfortable using all available tools to analyze a problem.These can include critical thinking skills, reference to experts, my have past experience and the traditions of the community. My Gift to the community is balance among all four lenses, because I can see the benefits of each of the lenses and I can use the tools of all of them. The mature expression of this position has no blind spot. I am able to see both the strengths and the weaknesses of each lens and to harmonize the four amount of money values of autonomy, equality, rationality and sensibility.Discernment comes with ethical maturity and provides direction in specific situations. My Risk is Inaction. I run the risk of seeing everything and deciding nobody if I am not se lf-aware. As one who sees the legitimacy of everyones point of view, I am particularly prone to delay or instantaneously inaction. My Temptation is Superiority. Believing that my balanced vantage point gives me a superior ability to resolve ethical dilemmas, I may convince myself that I have all the answers and do not need any input from others. My Vice is Insistence on Agreement.By insisting that everyone validate all points of view as I do before moving forward, I become tyrannical and may actually provoke dissenters into sabotaging the process as the only way they savor they can maintain the integrity of their different viewpoint. My Crisis is Confusion. Unless I develop the practice of mindfulness and reflection, at some point I will become baffled and find that I have lost my moral compass. The downside of being able to see everyone elses perspective is that I can lose track of my own. My beholding Clearly is Listen to my heart use my head act with confidence.To see more cl early, I need to first consider the nature of the problem. Then I need to use both my head and my heart to discern which course of action will best manifest interdependence. Once I have assessed the ramifications of the various(a) options, I will need to act with confidence and courage. Although there may be more than one way to resolve a problem, some actually are better than others. I think I could use my personal ethics to determine a course of action by knowing how I feel about the situation along with all the circumstances involving the situation.

Salvador Dali Belief System Essay Example for Free

Salvador Dali Belief System EssaySalvador Dali Explore and analyse the metamorphosis of Dalis belief system done and through his dodge Salvador Dali was an artificer known not only for his tremendous artistic talent and flamboyant and eccentric personality, but also for the greater meaning he entwined into his art. His contrastive beliefs led to an inte sojourning metamorphosis of his belief system. Dali struggled amid religion and science, callable to conflicting family influences from his childhood and personal experiences which he would go on to endeavour in life. Dalis initial works commenced by experimenting specifically with scientific themes and ideas, which can be noted in one his most famous paintings The Persistence of retrospection (1931). However as his life progressed, Dalis new reincarnated interest in religion, mysticism and metaphysics led him to believe that religion and science co-exist simultaneously, which he portrayed through his ar twainrk. Dali deve loped conflicting views regarding religion from a very young age. The artist grew up in a ho intakehold where his mothers family were devout Catholics moreover his father was a firm atheist.Dalis early views on religion were explicitly expressed in his drawing Some ages I spit with recreation on the Portrait of my Mother (The Sacred Heart) (1929). This abstract themed drawing of what appears to be the silhouette of Jesus Christ is incredibly blasphemous. The hand written Parfois Je crache pour plaisir tire la portrait de ma mere literally translates to Sometimes I spit with pleasure on the portrait of my mother. The drawing is done in bneediness ink on a plain white canvas. This simple colour scheme proves to be very effective, as it delivers the message very clearly and graphically.However, the simple nature of this parcelicular drawing reflects what artists and literary figures from previous gene rations would have potentially branded as a simple and earthly mind due to the la ck of belief in religion and ones higher self. The style of writing could almost be associated with the types of print associated with cartoons. This just promote reflects the lack of seriousness on Dalis behalf. On the drawing, the words ma mere are specifically written in a bolder and larger size compared to the rest of the sentence.This effect makes these two words stand out in particular, emphasising Dalis abhorrence towards his mothers belief system. The small drawing in the bone marrow of the silhouette with the Christian token of the cross represents Dalis version of The Sacred Heart. This heart which he has drawn appears to be a very de act heart. According to Christian beliefs, The Sacred Heart is a devotional name used by Catholics to refer to the physical heart of Jesus Christ, as a symbol of divine love.The devotion in particular emphasizes the unmitigated love, compassion, and long-suffering of the heart of Christ towards humanity. By illustrating this Sacred Hear t as deformed, Dali atrociously insulted his mothers beliefs. This scandalous portrayal of the priesthood clearly reflects how Dali and his father viewed the priesthood as heavily corrupted, ignorant and hypocritical. The deformed heart reinstates how he thought the Catholic Church had deformed views, beliefs and a deformed lifestyle.Dali was an artist who formed part of the Surrealism movement. In the surrealist period, I wanted to create the iconography of the interior world the world of the marvellous, of my father Freud. I succeeded in doing it. at once the exterior world that of physics has transcended the one of psychology. My father today is Dr Heisenberg (Salvador Dali, quoted in Elliott H. King, Nuclear Mysticism, Salvador Dali Liquid Desire, p. 247). The artists from the surrealist era introduced the theory of the liberation of desire through the invention of proficiencys that aimed to reproduce the mechanisms of dreams (Centre Pompidou, 2007).From a very young age, Dal i was an avaricious learner of science and extensively read many books on geometry, mathematics, optical science, physics and inherent history. Dali extensively studied and experimented with the Freudian theories on dreams and the unconscious. Several surrealist artists morose to hypnotism and drugs to delve into the dream world, where they looked for unconscious images that were not available in the conscious world, and Dali was an artist who was known for doing so (Art History Archive, n. d. ). The most famous painting associated with Dali is The Persistence of Memory, which was completed in 1931.This painting perfective tensely expresses Dalis intense captivation and interest with the world of science, in particular modern physics. Albert Einstein proved to be a strong influence and inspiration for Dali. Dalis ubiquitous yearning for science and modern physics naturally drew him to Einsteins idea of relativity from the early 1900s. This painting primarily focuses on the them e of time and the idea that time is relative, not fixed. There are three clocks, which appear to be melting, drooping and fluid in movement. These clocks represent that time is irrelevant, especially during sleep.However, the one watch on the desk appears to be normal yet closed, with ants crawling all over it. These ants are a subtle theme in the painting, suggesting that they are drawn to the decaying of time, as if it were deal rotting flesh (The Museum of Modern Art). The colour scheme which Dali uses, is a scheme found in many of his other paintings. The use of the earthy colours such as brown, yellow and blue to portray sandy beaches and a slightly rugged coastline, resemble imagery which he had been loose to as a child in Port Lligat.The use of these earthy colours and scenes of nature in a raw yet calm form brings about a reek of grounding to the painting, which contrasts to the dreamy ideologies which were commonly introduced by Surrealist painters, in particular Dali. I n addition, Dali uses contrasting shading and light in this painting. The leftover half of the painting appears to be under a darker light and shady, whereas the right hand side of the painting appears to be brighter and exposed to sunlight.This subtle detail suggests that these two halves could represent the sub-conscious mind and the conscious mind. In the painting, the drooping, flexible clocks are placed within the darker shaded part of the painting, representing the subconscious mind and the dream world. However, the conscious part of the painting, which appears to be lit by sunlight, suggests that in reality, there is light at the end of the tunnel. This part of the painting also doesnt enclose any of the clocks, which further emphasises Dalis belief that in reality, time is definitely relative.Whilst in America during the 1940s Dali experienced a shift in attitudes and began to reinvent himself. Despite the curse he had for the Catholic Church during his younger years, Dali found himself exploring and returning to his mothers belief system. Dali reinvented his art to look for and combine psychology, science and religion. This urge to explore his religious roots came from his research regarding Spanish mystics, who believed that science, art and religion can be expressed and proved as one.During this time, Dali came to know of the mathematician Matila Ghyka, whose works related to the friendly mean, a harmonious proportion known to the Ancient Greeks and present in both nature and art. It was through this mathematician, that Dali came to learn of this odd and beautiful proportion. Dali was convinced that Ghyka had figure out the problem of geometrical composition and used a transcription of his golden mean composition diagram as an inspiration for many of his compositions ( The Dali Dimension DVD).Dali corporal the use of the golden mean in many of his works, such as The Sacrament of the Last Supper (1955). In mathematics and art, two quantities a re the golden ratio if the ratio of the sum of the quantities to the large quantity is equal to the ratio of the larger quantity to the smaller one. This proportion has been used in the form of the golden rectangle since the conversion era by many artists, and is believed to be the most aesthetically pleasing. Dali was heavily inspired and influenced by artists from the renaissance era and because incorporated the golden rectangle in his own works too.The ratio of the attributes of Dalis painting Sacrament of the Last Supper is equal to the golden ratio. Dali incorporated into the painting a huge dodecahedron (with each side cosmos a pentagon) engulfing the supper table. According to Plato, the dodecahedron was the solid which the god used for embroidering the constellations on the whole heaven, and is intimately related to the golden ratio both the surface area and the record of a dodecahedron of unit edge length are simple functions of the golden ratio.In the painting The Sacr ament of the Last Supper, Dali uses daring presentation. He successfully modernises a traditional and religious scene. The painting has an intense clarity to it, where the brush stroke artifacts that are barely visible give the image an even more precise quality to it. Dali presents Christ without any facial hair, which proves to be an extremely rare portrayal albeit a very effective one which modernises Christ.The use of the chapel like setting through the use of modern architecture removes this scene from an ancient biblical time in history, replacing and bringing it to what possibly could be the present. The cubic effect which Dali incorporates proves to be alluring and only exemplifies the modern feel of the scene this painting. By using the three-dimensional affect, Dali could also be hinting at an ethereal dimension of spirituality. The colour scheme which Dali uses consists mainly of celestial shades of blue and soft hues of gold and white.Dali continues the beautifully spi ritual theme with the body of Christ. The body is emphasised by the lack of a head, with his arms stretched over the Apostles symbolising that Christ offered himself up, however the Apostles are a metaphor for the mystical and metaphysical body of Christ. Dali seems to be the perfect match to create a modern-day painting of The Sacrament of the Last Supper, since he seemed to express a genuine understanding of the supernatural whilst having the uncanny talent to successfully merge modern science and religion in his work.Dalis painting Meditative Rose (1958) charmingly indicates a sense of profound, peaceful heartsease and completion in Dalis life, in particular his relationship with his wife Gala, with whom he had an unconventional yet fulfilling and committed relationship with. The large, beautiful rose is unique and stimulating and provides the main focus of the painting. The rose is synonymous with the female form and is featured as a motif and metaphor for a sexual symbol in m any of Dalis other works.The rose bears a dual symbolism, which could represent Mary the mother of Jesus, as well as Dalis loved wife Gala. Dalis positioning of the huge beautiful red rose hovering in the sky with a couple standing below it, promotes a sense of ambiguity and awe. The style which Dali has used is a unique blend of realism and dream-like fantasy. The tiny drop of water on the rose petal insinuates a hard-nosed feature however it can also infer a reference to holy water, implying that everyones life can have an auspicious element to it.The distinctive Spanish landscape which blends a range of earthy colours such as shades of yellow, orange and brown promote a sense of maven and variety. Dali strongly disliked war and conflict, he painted this painting over a decade after the Second World War had ended therefore the peaceful qualities of this painting reflect his own personal emotional state as well as the condition of the community too. The rose is known for its m edicative and curing properties and perhaps by using this precious plant a motif, Dali aimed to promote healing through his art work.The journey for Dali to balance the struggle between religion and science proved to be empirical yet highly enriching and beneficial for him. Despite growing up with immense hatred towards Catholicism and religion, Dali turned to Spanish mysticism and metaphysics and proved that science and religion can perfectly complement one another. Through his artwork, his vivid expression along with his meticulous technique and exploration of challenging yet intriguing themes, perfectly show the journey and metamorphosis of his belief system.

Benefits And Drawbacks Of Social Media Marketing Essay

Benefits And Drawbacks Of Social Media Marketing EssayThis topic introduces mesh 2.0 societal media in virtual worlds, networking sites, and video sharing sites, and entices students to explore the opportunities and risks they are confronted for injurys. The case allows students to fight with the strategic and tactical decisions that accompany market communications strategy and to merge information on consumer behaviour with an understanding of brand objectives, in baseball club to assess and evaluate new cordial media options. Foley, brand manager, is facing a to a greater extent and much complex media environment in which her conventional media plan which is focussed on goggle box, print, and radio advertising, has become little popular due largely to declining audiences and a surge in advertising clutter, plus consumers tuning out. She is exploring emerging entanglement 2.0 amicable media options to determine if they female genitalia better achieve her branding and ad vertising objectives. Her challenge is to curtail the entire buzz surrounding Web 2.0 and to analyze the social medias possible for her brand by delving into the consumer dire needs and behaviours support Web 2.0 technologiesCase issueI think UnMe Jeans is a suitable brand for social media and the Web 2.0. Their target market is women between 12-24 years old, and this segment is consuming less traditional media, and increasing their consumption in the Web 2.0. With new technologies and platforms they shadow regulate the ads or somehow avoid them and still enjoy their favourite TV shows or any type of entertainment. I think its evident Web 2.0 is the right path for UnMe Jeans, the question is how to do it.The benefits social media offer to UnME Jeans areThe social media attracts more people than traditional media so they can pass around more possible substance abusers as customers.They can target their audience with more accuracy and in a more efficient way. The idea is to make the costumers part of the social media community, to get them involved and get a deeper engagement with the brand.The drawbacks social media offer to UnME Jeans areLack of control of the contentFoley, Brand Manager of UnME Jeans, is faced with a challenge as she reconsiders her advertising media plan due to the increase of social media options on the emerging Web 2.0. These options become even more intriguing with the calm price increases of television advertising despite the growth of several unfavourable conditions. Working with her advertising agency, Foley must effectively use her brand management skills to ingest which social media channel, if any that she should incorporate into her current advertising media plan. The advertising agency suggested three viable options, Zwinktopia, Facebook, and You tobacco pipe. Zwinktopia is a virtual world targeted to girls ages 13 to 24 with a focus on fashion and music, Facebook is a social networking, profile page site, and YouTube is a use r-generated video-sharing meshingsite. I suggest that Foley pursue the Zwinktopia social media channel as a starting point to take returns of the emerging Web 2.0 and also make a minor investment in the other options to develop their web 2.0 presence.Key issue of unme jeansLooking ahead Foley the brand manager of unme jeans realise that the trends were driving the radical change in media market that had potential to reduce the authority of her current media plan.The consumer media habit were rapidly changing because the peoples are more attracted towards the internetDriven by the proliferation of new technology equivalent the personal computer videodisk players and ipods these all new electronic devices are main reasons of changing consumer behaviourFoley the brand manager of unme jeans was confuse in between advertise in television and advertise in internet which is better for marketing.Foley advertising agency had provided her with a plan to bring her plan to three social med ia outlet. Zwinktopia, facebook , youtube. She knew that she wanted to do less talking at and more talking with her consumer and she wanted to use media outlet where consumer is more receptive offer brand story and which would foster the most constrictive dialogue about her brandShe also wanted to use computer programme that would seamlessly integrate with and support her exiting media plan. But most of all she wanted to social media programme to make on impact on her sell.Swot analysisStrengthUnme jeans was one of the most successful junior denim brand in stock(predicate) in marketThe unme brand story revolved around celebrating the individuality of teenage girls and encouraging teens to speak out against peer pressure and conformityUnme jeans are available in upscale department store and especially retailer across the united state and sold at a slight premium to like the brandWeaknessThe changing of consumer media habit and proliferation of new technology like a personal comp uter dvd player and ipods consumer were tuning out traditional media like television magazines news paper and radio and tuning into new media optionsOpportunityThe opportunity for the unme jeans is web 2.0 applications are those that make the most intrinsic advantage of that platformDelivering software essay continually update service that get better and more people use it.The web 2.0 is also called consumer co-creation because that gave consumers the ability to impart contribute to the online conversation and contain that was available on the web.Three web 2.0 advertise opportunity mainly are Zwinktopia facebook and you tubeThreatsRemember that new things ever get better and to advertise brand web 2.0 the company need to invest more on advertising which is not possible for every company. psychoanalysis of the caseJust like any business problem, Foley is faced with several issues in making her decision to change her advertising media plan. With a full experience of the issues, Fo ley can better analyze her options in the process of making a justified decision.Rapidly changing consumer trends There is a clear indication that consumers media habits engender evolved due to the proliferation of new technology. There are more outlets available that resulted in the change of how their market consumes media. Much of these changes were geared towards online outlets, especially among the younger audience. In mold to remain successful, the company must ensure they can quickly respond to the rapidly changing.Formulation and evaluation of alternativeBenefits and Drawbacks of social mediaYoutubeBenefitsPromotes high involvement and confederationLarge demographic availability, it allows marketers to target the audience appropriate for their productSome forms of experiments have shown optimistic results have given marketers an option to choose layout and position of their ads. For eg democratic video ads, in-video advertising .Proven successful when used as the right channel and not solely an alternative for Television ads.DrawbacksHigh cost of marketing and additional cost on developing competently made videos.Lack of control over the content Still in research and test correspond and it may back fire if not blended well. For eg pre-roll ads.Language and location restrictionZwinktopiaBenefitsPromotes the ideals UnME stands for i.e celebrate individuality, non-confirming attitude. A new way of expression.Have the right demographics for UnME i.e teenage girls, the website are focused on fashion and music. Marketers can promote relevant ads in the virtual world.Can be linked to other social media like facebookand Myspace.DrawbacksMay not influence real world sales for the company.There are over 200,000 virtual products which increase competition and fight for market consider that may not give return for the company.FacebookBenefitsHighest demographic segment among the target audience. Also has the highest average time spent on the website and hi ghest frequent return of the user to the page.Easy access to information on the users, hence the target market can be served with relevant ads based on their profile page.Acts like a discussion forum where users interact with the brand and discuss their interests.Videos can be promoted on the website as well.DrawbacksSince users may view over 500 pages of content the call back value may drop significantly.Lack of measurement tools to measure success.High cluttering on the network may make the users indifferent to the ads.May lead to over advertising and hijackthe very purposeRecommendationBesides the fact that there are more people today than any other website that cut Facebook, On Facebook it is all about the interactions and discussions that occur between its users. So seeing the attractiveness of the platform as mentioned above Facebook can be used for advertisements to reach a more targeted audience in fewer costs.Another great feature of Facebook is the fan page. This feature allows a company or a brand or a product to create a Facebook page solely dedicated to it. There, users are enabled and boost to share opinions, information, criticism, or whatever else. When these kinds of conversations happen, it creates an atmosphere for submit discussion and a buzz about that fan page. All these aforementioned features are just some of the countless great tools available on Facebook for marketers such(prenominal) as Foley to promote their brand.Social media provide sales professionals with the opportunity to listen and influence through their participation. Not using Facebook would simply result in a significantly missed opportunity for Foley. In addition to that, her brand will look inferior to the other brands that seize the opportunity of social media.Overall, using Facebook provides more impacts in terms of reach, frequency, receptivity and presence. In addition, page views, unique visitors and the time spent on the site in Facebook is larger than others. Therefore I cheer Facebook rather than Zwinktopia and YouTube. Of course, if the budget allows, the company uses other media platforms and have to make synergy effect based on Web 2.0 concept. It requires additional efforts, but it must be a good approach.As mentioned before, I recommend that Facebook is the best choice among three suggested plans. One of the reasons is the openness of Facebook. With the development of the information technologies, Facebook has evolved. Currently Facebook is not only a simple social website, but a big platform. The company uploads and maintains various types of contents, people can access Facebook via many different ways, and the contents of Facebook can flow through the Web. Therefore, if the company has an appropriate plan, it is possible to make big synergy effects.Implementation PlanImplementation ComponentManaging ChangeX instructional PracticesCurriculaAn Assessment SystemX Professional LearningCommunications ResourcesPurpose To create a br and valuegh of unme jeans and advertise using facebook as a social media. effect StepsWhat Will Be Done?ResponsibilitiesWho Will Do It?TimelineBy When? (Day/Month)ResourcesResources AvailableResources Needed (financial, human, political other)Potential BarriersWhat individuals or entities might resist?How do we address this resistance?Communications PlanWho is involved?What methods?How often?Step 1To use facebook to create ads related to the product.Advertising AgencyMay 2013A. FacebookB. gentleman resourceTimeDeploy more people to create and upload the adsEveryoneStep 2To create fan page on facebook because of that users are enabled and encouraged to share opinions, information, criticism, or whatever else.Advertising AgencyJune 2013A. Page maker in facebookB. Human resourse- creative teamThe tool of making pages might be difficult to use.Training and developing creative teamEveryoneStep 3Social should be use and not neglectedAdvertising AgencyN.AA. FacebookB. You TubeC. Zwinktop iaA. lack of tech savvy people.B. create awareness about social media platform.EveryoneStep 4Advertising AgencyBegin in August and relate throughout 2012-2013A. Current TextbooksB. InternetC. ParentsD. TimeE. ManipulativesF. TrainingA. TimeAll teachersStep 5 Implement ELA Shifts 2, 3, and 5All TeachersBegin August 2013A. schedule Cameras for SmartboardsB. 6-Trait RubricsC. TrainingA.TimeB.All TeachersEvidence Of Success (How will you know that you are making progress? What are your benchmarks?)Evaluation Process (How will you determine that your aim has been reached? What are your measures?)

Brand Improvement Recommendations for Toyota

Brand Improvement Recommendations for ToyotaIntroductionThe modern age of business can be be as age of competition. The competition within an intentness is gradually increasing with the expansion of business as m any(prenominal) new players ar entering into the food marketplace. There are several reasons behind this intensifying competition. Firstly, globalisation is hotshot of the primary reasons for expansion of trade and business that lead to increase competition. Many business organisations affirm found greater opportunities in overseas market, and gratuitous trade policies and agreements between multiple countries facilitated their market expansion programs. The domestic markets have turned into global markets that heightened competition rivalry among existing domestic and new transnational enterprises. Since last 2 decades, the society has been experiencing a rapid technological improvement. The technological advancements have led to change the structure entire trade and business. The direction tasks and operational mould are now backed with technology like e-commerce and e-business. A better grip of technological advancement helps a business organisation to happen upon an upper hand position. Finally, enhancing economic condition of consumers and increasing their disposable income have strengthened their purchasing power. This has also changed their consumer buying behaviours and they have pullulateed their specific strike out preferences (Vashisht, 2005, p.68).In the modern and agonistical business world, business organisations always try to position itself in market for avoiding unnecessary competitions. In this process they aim to fulfil strong competitive expediencys and magnetic ticker competencies that enable them to gain upper hand position in the market. There are multiple ways to achieve competitive advantages however, disfigurement phylogeny is the most preferred way for creating high business look upon. The increasing d emands of commemorate organic evolution is due to cardinal primary eventors i.e. urge for getting higher market share and increasing concern towards consumer foster. The modern fore notion style and thought process of decision makers have transformed. The modern management sentiment more focuses on long terminal figureinal benefits by creative a sustainable businesses environment where stakeholders wealth and value creation is the first priority. When a bon ton is able to meet these responsibilities towards stakeholders, society, community and environment, it is able to form a high taint construe in the market. Managements in modern organisation culture check management theories and models which are actually effective in achieving common organisational goal. In this respect, they concentrate on two-way communicational system within cross-functional teams and with its consumers. For vitrine, the existing management system deliberately tries to implement integrated m erchandise communication that focuses on better marketing strategy for enhancing consumer values. These efforts made by the modern managements are genuinely helpful in grease development and hence, they try to draft specific plans for marqueing strategies.This root word will attempt to deal with taint improvement strategies for Toyota repulse Corporation and primary aim of this paper is to purport a plausible set of recommendations meanspiritedd on findings of primary research and secondary research information analysis. At first, a brief description of Toyota Corporation will be offered to understand keys of it. The second section will explain the research oppugn and object lens based on which the entire research methodology will be constructed to obtain viable and valid results. The third section will expose theoretical background and models relating to marketing and sending. Marketing and reproaching are interrelated with each other and the later is an integral b ug out of marketing. Multiple marketing theories and models are very helpful for shit development. Moreover, many scholars have developed brand specific theories and models which facilitate brand management tasks. The fourth section will hold the research methodology, and research fabric will be framed as per the requirements of this research paper. Finally, based on data analyses and its findings, the entire project will be summarized and a set of credible recommendation will be developed.Chapter 1A conjunction Overview Toyota Motor CorporationToyota Motor Corporation is a international machine come with and it is famous as Toyota in global market. The accompany is a Japan-based company and it is present in the most of the international markets. Sakichi Toyoda laid the foundations of automobile company and latter, in 1933, his son Kiichiro Toyoda opened an automobile department after conducting an extensive research on engines powered by gasoline. Automobile department was know as Toyoda Automatic Loom Works, Ltd. One of the sister company of Toyota, called Hinode Motors (now known as Aichi Toyota) introduced its first A1 prototype cars and G1 truck during 1935. In 1937, Kiichiro Toyoda established Toyota Motor Company Ltd. and in 1938 he started producing SB trucks in its Honsha plant in 1938 (Toyota-a, 2011). Toyota brought a revolution in automobile industry of Japan during 1930s to 1950s by incorporating innovation and ingathering oriented business model.At present, Toyota is one of the track and the largest automobile manufacturing in the world. It is also one of the pioneers in automobile innovation which is the companys core value. The technological expertise is prime competitive advantage that has helped the company to cater the global automobile market. Since the inception of Toyota, the company is committed to produce reliable and value added vehicles, Innovation is the major tool for the company and it also uses its technological experti se in meeting social and environmental responsibilities. In order to operate in the global market, the company has formed its seven specific guidelines and principles. These principles mainly include with business ethics, respects and honour for every(prenominal) country and its culture, and develop a growth oriented organisation with the business partners etc (Toyota-b, 2011).Presently, Toyotas global headquarter is at Toyota City, Aichi of Japan and its president and representative director is Akio Toyoda. As of March 31, 2010, the company owned nearly 397.05 trillion yen of capital. It has a fig of subsidiaries and affiliated companies over the world and currently, it has nearly 320,590 employees in its international business (Toyota-f, 2011).Currently, Toyota is trying to use its innovation for speech development in the society and environment. The company has realized increasing negative impacts of industrialization and carbon emission from increasing number of vehicle. There fore, the company is now focusing on eco-friendly cars like hybrid and electronic cars. Toyota has set three major environmental issues relating to its vehicle manufacturing and hence, it has developed and incorporated necessary steps for making the things better for environment. Firstly, it attempts to get up its transmission and engine efficiency by downsizing measures. Secondly, energy management is another major task for Toyota in this respect. Finally, for reducing overall vehicle load, it tries to change magnitude rolling resistance, air drag and vehicle mass (Toyota-c, 2011).Quality and safety are two major parameters for Toyota and hence, the company strive to bring constant development in its operational and management process. Toyotas produceion system is steeped in the philosophy of the complete elimination of all waste imbuing all aspects of production in interest of the most efficient methods (Toyota-d, 2011). The global operation of Toyota is primarily based on tw o concepts of modern management. The first is called jidoka (which can be loosely translated as mechanization with a human touch) which means that when a problem occurs the equipment stops immediately, preventing defective products from being produced (Toyota-d, 2011). The second concept is the just-in-time process that helps it to maintain a smooth process of operation without maintaining high inventory.Table 1 Consolidated Vehicle productionAs Toyota has been able to capture profound share of market in these regions, its fiscal position has been quite strong. The following table and graph present key financial capital punishment indicator and sales revenue by region.Table 2 Consolidated PerformanceAs per the preceding(prenominal) figure and table, during 2009, Toyota faced loss due to the effect of global economic crisis. However, with the recovering economy, the company has been able to heal high profitability. From Japan and North American market, Toyota earns the highest r evenue. Besides, from other markets like Europe and Asia, the company generates high revenue.Toyota was in the face of a grim crisis when one of its leading models of the Lexus and Prius brand was badly hit by a series of manufacturing defects in the US which led to loss of innocent lives. The company had to pay a major price for this defect as its public relations strategy was widely criticised. In addition to this the company had to face major lawsuits which led to payment of muscular fines by the company and large scale product recall that had a wide impact on the brand image of the organization.The discussions have pointed out the fundamental features and condition of Toyota that make it a successful company in the global automobile market. The efficient operations with technological expertise are the primary base of the company. In each market, it has developed trust and confidence among the fundament consumer group and hence, it has been able to capture higher market share.R esearch QuestionThe research paper will be looking at the branding strategies which Toyota may adopt to augment its tarnished brand image. The discussion will be carried out with an analysis of antecedent branding strategies of Toyota. Adding to it, some relevant branding strategies of other leading organisations will also be taken into account so that, an appropriate branding framework can be developed for the company taking references from the company as well as its competitors.Chapter 2Literature ReviewBrandingBranding is a 15-second ski tow pitch that every employee in the organization can not only get and articulate, and can talk about their role in bringing that to life -Davis, M. S. (Wiley, 2003, p.1). In todays competitive world of business, marketing and advertising have important contribution to create branding of any product or returns or may be of a whole organisation.The significant portion of branding has experienced a dramatic shift in the last a few(prenominal) decades. Both the conventional branding and the role of brands were subject to continual review and redefinition. According to Kotler, a brand can be defined as the progress to associated with one or more items in the product line that is used to identify the source of character of the item (Guzman, n.d., p.1).The American Marketing Association (AMA) has defined a brand as a light upon, sign, term, design symbolization, design or a combination of them which are intended to categorize the products and services offered by one seller or group of sellers. The brands are also used to differentiate them from those of their competitors. Keller has expressed a different view. According to him, whenever an organisation introduces a new name, symbol or logo for a new product, he or she has created a brand. However, today those brands mean much more than that. According to these definitions, in simple term it would not be wrong to say that the brands act as identifiers. Earlier, brands an d brand building processes would be thought as just another step towards the marketing or selling off products. Since a long time, brands were treated as a secondary step of the marketing process. According to Kotler, branding has become a significant issue in the product strategy.The brand communication strategy has its focus towards representation of the brand and the creation of the brand image. In the year 2000, Aaker and Joachimsthaler mentioned that as per the traditional branding model, the objective is to develop the brand image (Ali, 2007). The brand image is a strategy element driving the short term results of the product as well as the organisation. In the year 1997, Kapferer mentioned that the brand is an external sign whose responsibility is to disclose the hidden qualities of the product or service (Nijte, 2005, p.20). In todays competitive business environment, the challenge is to develop a string and distinctive image. The brand is judge to serve as the identifier o f a product by displaying the distinguishing elements from the competition. right on brands develop meaningful metaphors in the consumers minds. The meaningful images are created with development of brand image and enhancement of reputation by differentiating and potentially having an affirmative form on the consumers buying behaviour.The Keller Model has a considerable contribution in the branding theory. The model has identified the concept of customer based brand paleness and the brand hierarchy. According to Keller, brand equity is the effect that the brand knowledge would have on the consumer response to the brand marketing, which would have the effect happening when the brand is known and the customers would possess favourable, strong and unique brand standoffs. This customer-based Brand Equity (CBBE) model has identified about four steps, representing the questions asked by the customers and displaying a branding ladder. In this model, each of the steps is dependent on th e achievement of the earlier one. All these steps rest of six brand building blocks which would have a number of sub-dimensions. While building a strong brand, the objective is to reach at the apex of the pyramid where there would exist a harmonious birth with the customers. At the very first stage, this model should represent a correct brand identity by answering the customers question Who are you?. The aim is to develop an appellation of the respective brand and display an association with the respective product class or the specific requirements. The initial stage involves of the brand building block salience. The coterminous step considers the question What are you?. The question is answered with the establishment of brand meaning in their minds and associating the brand with certain properties. In this step, there are two brand building blocks performance and imagery.The following step is brand response, whereas the appropriate customer responses to the brand identificatio n and meaning are brought out. This step is also achieved with two building blocks judgement and olfactory sensationings and answers the question- What about you? The final examination step in the model is brand relationships where the brand response is transformed to a passionate, active loyalty relationship between the customers and the brand. This stage addresses the customer question -What about you and me? The final brand building block is resonance which is at the apex of the pyramid.Kellers conceptual framework provides steerage in building, measuring and managing brand equity. While Keller claims that the model can be applied in a B2B context and a consumer environment, it does not appear to have been tested for industrial brands. The similarities and differences between business and consumer markets have long been debated with organisational buyers found to differ in many ways, suggesting that the application of such a model in a B2B setting will pose challenges (Kuhn A lpert, n.d., p.3).Today, there has been a considerable shift in the brand management processes. Concerning with the brand management process, Aaker and Joachmisthaler have discussed the traditional branding model where the brand management team would be responsible for creating and coordinating with the brands management programs (Guzman, n.d.). In such a case, the brand manager was not at the top of the management hierarchy and his focus used to be the short term financial results of both the brands and products in the respective markets. The basic objective has been the coordination with the manufacturing and sales departments. The coordination is necessary in order to solve any problem associated with sales and market share. According to this strategy, the responsibility of the brand has solely been the concern of the marketing department. In general, majority of the companies thought that focusing on the latest advertising campaign would mean concentrating on the brand itself. T he model is strategically significant and excited rather than being creative and visionary. The brand has always been referred to as more like a series of tactics and never like any strategy.In 1997, Kapferer has mentioned that before the 1980s, a different approach was there towards the brands (Kapferer, 1997, p.23). Earlier, the organizations wished to purchase a producer of pasta and chocolate. After 1980, the consumers are looking for Buitoni and KitKat. Such an instance displays the fact that earlier, the consumers were not bothered about the brands rather they were more center on the required product. However, after 1980, the consumers are aware of the product names. Buitoni has established the brand name in pasta and KitKat has marked its position in the world of chocolate. This distinction is quite significant. In the first case, the organizations wish to purchase the production capacity and in the later years, they want to create a place in the consumers minds. In other w ords, the shift in the focus towards the brand would start as it was unsounded that the brands are more than plain identifiers. According to Kapferer, a brand serves eight functions Identification, Practicality, Guarantee, Optimization, Characterization, Continuity, Hedonistic and Ethical. Identification of the brand would enable the consumer to clearly see, make sense of the offer and to quickly identify the required after products (Kapferer, 1997, p.29). Practicality would enable the consumers to save on time and energy through identical purchasing and loyalty. Among the other function, optimization is significant one to make the customers sure of finding the same quality indifferent to the time and place of the product or service. The characterization in brand management reflects the confirmation of the product or service image, presented to others. There moldiness be continuity in the brand which is supposed to bring in satisfaction through familiarity and intimacy with the bra nds, which were used or consumed by the customers since a long period. The brand is supposed to bring in satisfaction linked to the brand attractiveness the brand is required to be hedonistic. The brand is also required to be ethical as satisfaction of the consumers must come through reasonable behavior of the products and those must be reflected in its relationship towards the society. Among these eight functions, the first two are quite mechanical and are concerned with the essence of the respective brands. The brands are expected to function as recognized symbol to facilitate choice and to gain time (Guzman, n.d., p.2). The next steps are meant for reducing the apparent risk and the final three steps are related with the pleasure side of any brand. The brand value emerges from its ability to attain an exclusive, positive and significant mark in the minds of a large customer base. As a consequence, the organizations must carry out branding and brand building to develop the brand v alue. He has sensed the brand value to be in monetary terms and accounted the same in the intangible assets. However, according to Doyle, brands fail to explore the value creating opportunities if the managers pursue strategies, not oriented to maximize the shareholders value (Guzman, n.d.). There are four factors which could be there in the consumers minds and which could be combined to establish the digd value of any product or service brand. This would also determine the brand consciousness the level of compassd quality compared to competitors the level of confidence, of significance, of empathy, of liking and the richness and attractiveness of the images conjured up by the brand (Guzman, n.d.).According to the theory by Kapferer, adding brand image, perceived quality, evocations, familiarity to the brand sensory faculty would create the brand assets which can also be thought as the brand added value perceived by the customers (Kapferer, 1997, p.123). Deducting both cost of branding and cost of invested capital from the same would be equal to the finance value of the brand or brand equity value.Brand IdentityIdentity is very significant for any individual or for any entity to make others feel its presence. In case of marketing, it is very necessary to remain in the mind of target consumers and in the market. It is very distinguished for any business organisation to create a unique identity in market and this identity is very crucial for generating sales revenue. The business organisations or companies can develop identity as per its corporate name, product or services. There are some examples of such identity. Xerox Corporation is a world renowned company that offers printers, copiers, scanners, projectors etc. The company was very successful for its photocopier machines. It used it corporate brand name for marketing the photocopier machines and now, the photocopier machines are now famous as Xerox Machines. Another famous example of developing ident ity using product name is Marlboro Cigarette. It is the worlds largest selling cigarette brand manufactured by Altria Group Philip Morris International. The companys corporate identity is not so popular but it is popular for its product identity i.e. Marlboro. However, the above examples have been explained to make understand the grandeur of identity for being successful in market and for being famous among the target consumers groups. Therefore, every company must try to build its unique identity though its corporate name, product or services. from each one product or services and each company have its own unique identity and consumers perceptions for each identity are different from other competing product. For example, consumers perceive Mercedes as premium brand as it offers its premium cars to very recessional market. On the other hand, Wal-Mart is perceived as low-cost brand as it offers every day low price to its consumers (Talley, 2011). Both the companies (Mercedes and Wal-Mart) have developed their own typical identity as per their core marketing approaches.The above discussion has focused on importance and some example of identity. In marketing this identity is known as brand identity. Different scholars and critics have presented their views regarding brand identity and how it is important for companies for their sustainability in a market. In this respect, Jean-Nol Kapferer has related the brand identity with globalisation. He has offered the definition of brand identity from the globalization perspectives. He believes that brand identity must help a company in globalising of its brand image. He has explained that the brand must have as identity that will serve as medium for its globalisation, in both tangible and intangible terms (Kapferer, 2008, p.488). Sometimes, brand identity and brand image is considered to be similar or identical but these two terms are very different from others. The brand image of company or of a product can be define d through the others perception i.e. consumers view whereas, brand identity is a companys attempt to project itself before its target consumers (Wilson and Blumenthal, 2008, p.58). Therefore, it can be defined that brand image is an termination of an attempt to develop brand identity among the consumers groups. Hence, building brand identity is very crucial step for buildings brand image. In the process of framing brand strategy, establishment of brand identity is the foremost task for a company as it offers a company purpose, aim, direction and proper significance to a brand. In order to explain a brand identity, Aaker has identified three prime components in a brand identity. The following diagram shows these three components.As per the above figure, three essentials of brand identity are core identity, brand essence and extended identity. The core identity refers to the timeless center of the brand that must consist of basic features of a company like its values, ethics, belief etc (Salver, 2009, p.41). Brand essence can be defined as soul of a companys brand that makes the core brand more comprehensible, accessible and valuable. The extended brand helps to add more value to the core brands identity. These three components are not basic integral part of a brand strategy but understanding of brand identity helps brand managers in recognising the prevailing brand position (Salver, 2009, p.41).Toyota has attempted to develop its brand identity for each of its brand product like Lexus, Prius, Innova, Corolla etc. The brand identity is basically determined by specific features of the product. For example, Toyota Prius has been able to develop its brand identity among the tech-savvy and environmentally conscious people and Lexus had gained its specific brand identity among the luxury car market. Lexus has been a premium brand for its target consumers as they perceive Lexus as high quality and value added vehicle. Toyota has successfully understood the core brand identifies and brand essence, and it has promoted its distinct brand products in accordance to target market (Toyota-h, 2011).Brand BuildingTo establish the strong brands in a cheaper, better and faster way, the organisations require pursuing a different, effective and efficient approach solely to the brand building. The cornerstone of the brand building is the fusion of future economics, organisational capabilities and customer insights. Brand building demands the organisations to focus more on the segments which would drive the organisation develop organisation propositions and deliver products according to the customers preferences (McKinsey Company, n.d., p.12).Brand AwarenessIn the above sections of literature review, the importance and explanation of brand image have been discussed. However, without proper understandings of brand identity and brand awareness, the brand image cannot be formed for target market. A company can build a higher brand image in the mind of consumers when it is able to successfully create its pre-determined brand identity through brand awareness programs. Therefore, the importance and understanding of brand awareness is significant in brand image building process. For building a strong brand, it is necessary to incorporate brand identity and brand awareness. The following model shows the importance and correlation between brand identity, brand awareness and brand image.The above model shows that in the process of brand building, brand identity and brand awareness are the two primary areas followed by brand image association, brand quality, brand loyalty and brand broadening.As per the above figure, brand loyalty is an payoff of brand image that is an effect of successful creation of brand identity and brand awareness. Brand loyalty provides a company a competitive advantage over its key competitors that helps it to counter and avoid unnecessary competition. Brand loyalty can be defined from the availability of brand loyal con sumers. However, Knox and Walker has identified that there is significant difference between brand loyalty and repetitive purchasing (Ranchhod and Marandi, 2007, p.80). They explained that this lack of clarity has led to a great deal of bar in interpreting many of the brand loyalty studies (Ranchhod and Marandi, 2007, p.80). However, they also admitted that brand loyalty also includes the repetitive purchasing and word-of-mouth marketing from consumers end. Therefore in order to develop significant amount consumers, plausible brand awareness programs are inevitable for a company.Brand awareness defines the strength of a brand in a consumers mind, and a strong effect of brand awareness determines the longevity of brands image in target consumers mind. According to Keller, brand awareness includes performance of brand recall and brand credit entry. Bran recall refers to consumers ability to regain a brand from their past experiences while making any buying decision. Brand recognitio n is consumers knowledge regarding a specific brand. The consumer should be able to recognise their brand when they are given wide ranges of choices. McLoughlin and Aaker have been able to understand major give backs in implementing brand awareness programs for a company. They believe that, most of the companies consider brand awareness as a promotional admixture and hence, they more focuses on promoting a product rather than brand development or brand awareness. Brand awareness is also very necessary for creating brand equity. McLoughlin and Aaker have knowing a model showing brand awareness and its important outcomes.As per the above figure, brand awareness is directly related to brand equity which includes brand related assets and liabilities. Successful implementation of brand awareness and better brand equity lead to develop higher brand loyalty and brand association of consumers.While discussing about the brand awareness, it is necessary to deal with the consumers buying be haviours. Brand awareness deals with consumers perception for an offered brand that helps them in recalling the past experiences while buying. The influences of brand awareness are very substantial in the process of making a buying decision.Gustafson and Chabot have provided fin major steps for planning and implementing brand awareness. These five major steps are given below.Cleary identify and understand potential target consumers and marketDevelop a unique name, slogan, and logo for a company or for offer product brandOffer value added features and services along with offered branded product or servicesEffective promotional mix and advertising focusing on brand creationDevelop proper public relation with consumers by following-up the post-sales period (Gustafson and Chabot, 2007)The above steps are very helpful in establishing a strong brand awareness programs to build brand image in the mind of target consumers.Recently, Toyota has faced a forceful brand crisis in its Swedish m arket due to quality issues. It caused to develop a negative brand image in the mind of target consumers. Moreover, in American market, the company faced a crisis, and mass media played very active role in spreading the Toyota crisis news. However, due to previous effective brand awareness programs, certain group of loyal consumers were not influenced by that crisis news. This case provides an evidence for the importance of brand awareness creation in the mind of the target consumers. On the other hand, the prevailing management of Toyota was not able to cope up with that crisis situation. In such situation, management could have restructured its entire brand awareness program to maintain its corporate image (Feng, 2010).Brand PositioningBrand Positioning can best be described as the process of identifying the niche of the market for a certain brand. This can be assumed as one of the oldest marketing tricks as it was found as early as in 1969. During the start of marketing policies the organizations focused only on the benefits which took them away from competition in the market which may also form differentiation. When we talk about the term positioning we need to realize what it actually means. It can be defined as making a place in the customers memory, providing them with reasons or characteristics of brands that would make them contract their brands instead of same brands in the industry from different

Grande Bretagne Hotel; External business environment

Grande Bretagne Hotel External short letter environsSt rovegic concepts in tourism, hospitality and eventsIndividual assignment Grande Bretagne Hotel Athens External business environmentINTRODUCTIONNo company in the world is working standalone and in isolation. Thats even more emphasised in the tourism industry where the fixing of the tourism companies follows the location of the tourism product, the tourism destination. A hotel can not be located standalone in a no attractive tourism destination and expect success, it should be as close to the epicentre of the tourism happening and movement. The problem is, e really tourism company wants that, and they all have to compete in the saturated, consistent trade with each other and with the environment like a whole.In this assignment we will discuss the challenges and implications of the outside(a) environment applied to our hospitality organisation of a choice based on the selected theoretical model. Further evaluate the competitive environment using the Porters Five Forces Model with closing testimonial for the future of the business.BRIEF DESCRIPTION OF CHOSEN SUPPLIERFor the purpose of this assignment we had chosen the New Hotel Athens.New Hotel Athens (formerly Olympic Palace Hotel), along with 4 other hotels, is a part of Yes Hotels chemical chain, and they are part of the worldwide Design Hotel company with more than 250 independent hotels in over 50 countries worldwide. (http//corporate.designhotels.com/about_design_hotels)Situated in Plaka area in central Athens, New Hotel is a 79 room establishment designed by the Brazilian award winning design couple Fernando and Humberto Campana. The hotel as well as sports exquisite all-day bar-restaurant, New taste, and Workshop Floor, meeting space with teleconference facilities.IDENTIFICATION OF FACTORS ISSUES IN THE EXTERNAL ENVIRONMENT (MACRO ANALYSIS)Business environment refers to those factors of the surrounding of business enterprise which have mold on the functioning of a business. The business cannot control these aspects but can respond to adjustment if needed. This is as well call macro environemnt.(http//books.google.gr/books?id=nfADHVmJkTUCpg=PA3dq=external+business+environmenthl=ensa=Xei=jiJvVNnjHJP5asqEgvgLredir_esc=yv=onepageq=external%20business%20environmentf=true)External business environmentEconomic jibesEconomic measure ups are global as well as national, and when in that location is a global financial crisis as in 2007, and the recent one, assortments in the external environment can be dramatic. Positive economic condition of the nation have also positive effect on their spending habits. And opposite, when the nation is suffering financial hardship, the money that will be spent for merriment and holidays will be less. Indirectly, the negative economic condition increase the unemployment rate and the interest rate and taxations.New Hotel Athens, operates within the EU and Greek economic environment. Consider ing the not so positive economic condition of the country and the Euro zone generally, we can say irrefu set back that it reflects negatively on the business. After a calamitous recession in which the economy shrank by 30%, political sympathies debt now stands at 174% of gross domestic product and the budget deficit last year was almost 13% of GDP (The Economist 2014). This leaded to aggressive rise of the taxes, increased interest rate for bank loans and credits and overall increase cost of the raw materials and imports.In the table below we can see the countrys economic freedom index and few other economy related facts and figures like, the the freedom of corruption, fiscal freedom, business, elbow grease and trade freedom etc. (The Heritage Foundation 2014)Greece, Economic Freedom index 2014 Source The Heritage FoundationRegardless of the present adverse condition in the country, there is a positive forecast for the future economy of the country from international and domesti c experts. High government official also promised a new taxation roadmap that would be unveiled in the future, with the maximum income tax cut to 32 per cent from 42 per cent and the corporate tax rate reduced to 15 per cent from 26 per cent. (ABC News 2014)Market (competition)The market/competition is a constantly amending factor in the external environment of the business. non only that new competitors arise and other disappear, but also the existing ones are changing and adapting their marketing strategies, product lines and prices. Often those castrates are not unambiguous so the businesses must be alerted to what their competitors are doing.Our hotel is one of the 23, exclusive 5 star hotels in the central area of Athens, excluding Piraeus and Glyfada (Greekhotels.com 2014), and one of the 176, 5 star hotels in the country. (Hellenic Chamber of Hotels 2006). In that saturated market are included as well the big international players like Starwood, Intercontinental, Hilton an d other hotel chains with great influence on the market and provide fierce competitiveness. But New Hotel Athens diversificate in many ways from the competition, and their business model follows the fresh market trends providing a product for a niche tourism clients.TechnologyIn the last half a century, one of the rapid change factors in the external environment and the constant pusher on the businesses and organisations has been the technological change. If the dont react sufficiently quick to this change, they can face with the risk of losing market shares. The technological change dont affects only on the design of the products, but as well on the delivery of service.In the example with our hotel, we must say that this external factor is taken into consideration seriously, and even used for competitive advantage. The property is recently renovated according to the latest standards and trends, with implemented computer controlled in house systems, offer free WiFi to the customers (unlike most of the 5 star hotels), and having great interactive web page and social networks figurehead.Climate changeClimate change is an subtle threat because the pace of change may be recognisable only if considered on a decade-by-decade basis. The effect of climate change will not fire up equally on all nations and all businesses. Businesses that depend directly on a good supply of water e.g. agriculture, field sports will be adversely effected if climate change results in reduced rainfall. However the flow on affect of drought will eventually work their way with to all businesses in the affected community.LegalThe most common law changes that affect business include Workplace Health and Safety, Consumer Protection, Industrial Relation and environmental Law. But most obvious change in law through legislation is the taxation. Sometimes the taxation changes occur fast and with little warning and there is not much time for the business to prepare.The New Hotel Athens guests ar e protected by the general Greek consumer protection law for all proceeding you make while travelling in the country. As enterprise, the hotel is obliged to issue written receipts, that safeguards the consumer in the event of any claim or dispute with the enterprises. (VisitGreece 2014)MediaThe real changes in the technology and the rise of the internet, reflected on the media as well and changed it from ground up. That affected deeper on the external business environment. The old channel for communication where suffocated, change and brand new ones appeared. The businesses had to embrace this change and adapt to it as fast as possible.New Hotel Athens following the modern media trends, had build extensive online presence all over the internet (as a medium). And had gained significant positive feedback. For example Trip Advisor, according to the votes by the customers, had awarded this hotel with the Travelers Choice Award for 2014 and had ranked it as form 7 out of 324 hotels in Athens. Except the booking sites, New Hotel Athens heavily uses the social media for promotion and communication with the customers and the public.PoliticalJust like law, changes in the general government policy can be well notified and discussed or changes without notice. Many organisations depends on the government financial assistance and if there is a change in the government policy, those funding can be reduced or to completely disappear. Also any political instability in the country, leads to destabilisation of the ball club and have repellent effect on the tourism. For example the recent political crisis in Greece and the rise of the radicalism had negative impact on the tourism as a whole. Some of the media even scared out the tourists with warnings of racist attacks (Hamilton Spectator 2012). Or the few cases when the strict immigrants policy mistreated few tourists by the police in Athens (BBC 2013).DemographicThe population changes include increasing or decreasing of th e population, change in the age group proportion, change in the ethnic diversity, change in the number of two-income families, number of marriages and geographic population distribution. All those changes affects the external environment of a business. Human resources, security and mentality wise.New Hotel Athens operates in quite diversive demographic environment that just adds to the colourfulness of the business.USING THEORETICAL MODELS TO SUPPORT THE DISCUSSIONPORTERS 5 FORCES (MICRO ANALYSIS)Porter five forces analysis is a framework to take level of competition within an industry and business strategy development. It includes three forces from horizontal competition and two forces from vertical competition. Porter referred to these forces as the micro environment, to secern it with the more general term macro environment (Porter 1980).The Porters Five Forces is a powerful and simple tool for understanding where the power lies in a business situation. Conventionally, the tool is used to identify whether new products, services or businesses have the potential to be profitable. However it can be very illuminating when used to understand the balance of power in other situations.Porters 5 Forces (Source Wikimedia)Supplier effectThe bargaining power of suppliers is also described as the market of inputs. Suppliers of components, raw materials, labor, and services to the firm can provide power over the firm when there are few or no substitutes. Suppliers may refuse to provide those supplies to the firm or charge high prices for the unique resources. Potential factors areSupplier switching costs, supplier concentration, layer of differentiation, substitute, labor unions, supplier competition etc.New Hotel Athens, being part of the YES Hotels chat and part of Design Hotel chain, can maintain wide supply chain due to the dispersed suppliers connection of the sister companies and the mother company. If there is leak of supplies from one source, they can easily switch to other supplier connected to some(prenominal) of the other properties or globally with the mother company, Design Hotel Chain. From FB materials to technology. Though, thats not applicable to the suppliers who provide unique supplies to the hotels.Buyer PowerThe bargaining power of customers, is described also as the market of outputs. It is the ability of customers to make a pressure over business, therefore to affects the customers sensitivity to price changes. The companies can take measures to reduce purchaser power, such(prenominal) as introducing a loyalty program and promotions. If the buyer have many alternatives then his power is high and opposite. Potential factors for this are buyer concentration, buyers switching costs, buyer information, substitute products, barganing leverage, buyers price sensitivity etc.Competitive RivalryFor most of industries the intensity, competitive rivalry is the biggest determinant of the competitiveness of the industry. Potential f actors includes Innovation, advertising, competitive strategies, company concentration, microscope stage of transparency etc.Threat of SubstitutionThe existence of different products that can satisfy the same need, can make the customers switch to alternatives. Potential factors here includes the inclination to substitute, price performance of substitute, buyer switching costs, product differentiation, number of substitute products available, ease of substitution, quality depreciation etc.Threat of New EntryPower is also influence by the ability of companies to enter the market. If it does not cost much time or money to enter the market and compete effectively, if there are few economies of scale in place, or if there is little protection of the key technologies, new competitors can quickly enter the market and pervert the existing business position.The following few factors can affect on how much new entrants can be a threat existence of barriers to entry, government policy, cap ital requirements, absolute cost, economies of scale, product differentiation, brand equity, expected retaliation, access to distribution, customer loyalty, industry profitability etc.BASED ON THE ANALYSIS, FEW REALISTIC recommendation FOR CHANGEConducting macro and micro environmental analysis we can come up with some conclusion

Lawn Party Essay -- essays papers

Lawn Party Ann Beattie writes her short story The Lawn Party as a male narrator. Because men tend to be less(prenominal) emotional than women are, this makes the narrators point of view more believable. Although this is a story that moves from i agonizing situation to another, the lack of human emotion leaves one with a somewhat empty feeling. One could infer that the author removed all sensitivity from the narrator in an attempt to make him appear aloof, indifferent, and even up somewhat callous. The narrator lost his arm in a car accident. When asked if he would like a plastic arm or claw, he rejected both. When asked what he would like, he calmly responded air. Later in the story, he complained that he has to sip beer because it would be annoying if he had to set the beer down to clean his mouth. He also received a letter from the college where he worked, stating that they hoped all was well and that he would be back to work in the fall. His only approximation was that it would be difficult to teach art with only one arm, but then dismissed the entire issue as if it was unimpor...

The Way Technology Has Changed Man: Hopkins And Wordsworth :: essays research papers

"Where do you want to go today?". We all know this slogan of the most right software company in the world, Microsoft. The question we will soon have to answer is were we cant go today. William Wordsworth, a quaint man from the late 18th cytosine and early 19th century, understood the need for change in this world and expressed a pre-mature concern for the future that still applies to this very day in "The world is too much with us". Gerald Hopkins, a poet from the later 19th century, expressed many of same ideas and philosophies as Wordsworth in "Gods Grandeur". Their main points were that mans incessant journey towards the future has led us to forget our roots. Though how could two poets from two different lifestyles, Wordsworth the revolutionary and Hopkins the Jesuit, come up with the same basic ideas? They twain constituteed that our continuous journey towards the future has led us to forget our roots as shown by our destruction of reputation, by th e way the Industrial Revolution has mangled us away from our harmony with nature and by the ways we can return back to mother earth.Man continues to destroy nature in an attempt to fortify himself. Wordsworth and Hopkins talk about mans primal instinct to destroy what is around him. Ironically our destruction of nature leads to the advancements in our personal technologies. This is made evident when Wordsworth says "getting and spend we lay waste our powers." While it is obvious is that Wordsworth thinks we have become to attached to material goods, what does he mean by "lay waste our powers"? Perhaps the however explanation we can give is that Wordsworth believes that Man has, somewhere deep down in him, the ability to be a creator, an architect who can use nature and not abuse it. He also believes that Man keeps destroying nature without realizing the effects this adds to our lives. Hopkins shows this same type of idea but with a higher connection, the power of God. He uses God as a way of showing us the wrong we are doing. He shows Mans disobedience of God as a way to show that we have forgotten nature. Wordsworth thinks our own ambitions have led us to this point and we cant say that Hopkins completely disagrees with that. Hopkins shows how nature accumulates our pollution. They both must have realized the make up ones mind these technologies were having on their societies.